This isn't the first cohort email I've sent you. So let me skip the pitch. Here's what I know about you: You're posting. You're showing up. You're putting in the work. But somewhere along the way something got lost. The people who engage aren't the people who buy. Your profile looks fine but doesn't feel or looks like you. Your content performs okay but doesn't perform well. And you're starting to wonder if this is just how it works, or if you're missing something obvious. The trap most...
3 months ago • 7 min read
In 2018, we sold our agency for a bargain. It was a fair deal, but man it could’ve been much better. You see, we founded our agency while still in college. I was 23. My co-founder was only 18. And we knew absolutely nothing about: Positioning to target the right people Building visibility around our business Attracting clients vs. desperately chasing them It resulted in low goodwill when we received the offer. After that, I took a long break and worked on a few interim and freelance projects....
3 months ago • 1 min read
Last week I had a 59-minute call with a friend who coaches the biggest founder brands on LinkedIn. (Think heavyweights like Adam Robinson, Sam Jacobs, Gal Ala) Every once in a while we jump on a call and geek out about LinkedIn. We talked about 3 things: what’s happening to the feed what will work in 2026 why AI is quietly making people worse at writing Here are my predictions and takeaways from that conversation. 1. The "human-written" renaissance AI has a huge negative impact on LinkedIn....
3 months ago • 3 min read
It's been a really long wait. I'm more excited about this than when I was 7 waiting for Sinterklaas. (Dutch Santa-kind-of-guy that give presents to kids) The Content Design Cohort is happening next Tuesday. And we're open for business. I've put all the details in a neat document for you. But if you give me 2 min of your time, I'll spill the beans here. It starts with 4 weeks where our goal is to put together these 3 components: 1. ICP and LinkedIn setup Content only works when it’s aimed at...
3 months ago • 1 min read
In 12 hours from now, the early bird spots will be done. I'll be sharing this offer to 2600+ people. Then I'll share the offer with 86,322 followers on LinkedIn. If you're still thinking about it, you can hit reply "EARLY" and I'll send you the details. This is the last time I'll be mentioning the Early Bird rate. Pinky promise. Cheers, Nick
3 months ago • 1 min read
I’ve been heads-down preparing this quietly, and now it’s time. Content Design Cohort is officially happening. We kick off next week and I’m opening seats starting NOW. I’m keeping this simple and opening in waves: First 3 seats: Early Bird (€250 off) + 1 private 1:1 coaching call Next 3 seats: 1 private 1:1 coaching call (no Early Bird rate) After that: full price This is only going to the waitlist. After this: I’ll share it with 2,600 people on my email list Then I’ll share it publicly with...
3 months ago • 1 min read
"Your content needs to be useful" Read that in a post somewhere. They’re not wrong. But last Saturday I woke up thinking “gotta write a post”. Pulled up a few meeting transcripts in ChatGPT, prompted it to come up with hooks. Felt lazy and uninspired. Didn’t like the output. Forced myself to come up with hooks. Didn’t like those either. Then my 3-year-old daughter: “Daddy I want to play together.” Closed my laptop and we played a game. Then we went out for a walk to get groceries. Grabbed...
3 months ago • 1 min read
I took a break after the Black Friday sale. Not because I wanted to. My 3-year-old daughter and I caught a nasty flu that knocked us out for two weeks. Then our family flew to the Netherlands for the holidays. (Still trying to get back to Spain after 3 cancelled flights due to heavy snowfall) I hadn't posted in 3-4 weeks. No emails. Nothing. It was great because I spent tons of time with my family, relatives, and friends. But this week I'm back and ready. Shared my first posts and I'm writing...
3 months ago • 1 min read
I’m closing the buyer-only access to my January cohort in 24 hours (before opening it to the waitlist and my regular email list). Here's why this cohort might be for you: You already invested in content or design You don’t need more inspiration or theory You want a clear ICP, stronger content direction, and a way to turn attention into clients In 4 weeks, we’ll build: a reusable ICP guide content that attracts that ICP a simple system to start conversations and close clients on LinkedIn...
3 months ago • 1 min read