If you're like me, you're impulsive by nature. But when doubt creeps in? Then you lose your decisiveness. You see an opportunity – like a sales email or some kind of offer that looks like a no-brainer. And then you just freeze. You let the opportunity die. You wonder where that impulsiveness has gone. For me that was a $6k mastermind hosted by Greg Eisenberg in Florida. 50 like-minded people. One big Airbnb. 3 days. Been following the guy for years. But I just froze. I didn't act. Maybe it...

This isn't the first cohort email I've sent you. So let me skip the pitch. Here's what I know about you: You're posting. You're showing up. You're putting in the work. But somewhere along the way something got lost. The people who engage aren't the people who buy. Your profile looks fine but doesn't feel or looks like you. Your content performs okay but doesn't perform well. And you're starting to wonder if this is just how it works, or if you're missing something obvious. The trap most...

In 2018, we sold our agency for a bargain. It was a fair deal, but man it could’ve been much better. You see, we founded our agency while still in college. I was 23. My co-founder was only 18. And we knew absolutely nothing about: Positioning to target the right people Building visibility around our business Attracting clients vs. desperately chasing them It resulted in low goodwill when we received the offer. After that, I took a long break and worked on a few interim and freelance projects....