In 2018, we sold our agency for a bargain.

It was a fair deal, but man it could’ve been much better.

You see, we founded our agency while still in college.

I was 23. My co-founder was only 18.

And we knew absolutely nothing about:

• Positioning to target the right people
• Building visibility around our business
• Attracting clients vs. desperately chasing them

It resulted in low goodwill when we received the offer.

After that, I took a long break and worked on a few interim and freelance projects.

But soon I found myself in the same position again:

Chasing clients → delivery → zero prospecting → repeat

I wanted to break the cycle once and for all.

I decided to use LinkedIn to get more (and better) clients.

Soon, I realized visibility alone wasn’t enough:

• I bought sales courses to improve my conversion
• I added “Content Design” to visualize my craft
• I invested in several coaches to make it work

I busted my ass off.

I won’t downplay it: it was super challenging.

But after 9 months, I surpassed my agency’s ARR.

(As a solo business)

In hindsight, it’s hard to believe that as a design agency, we were completely invisible.

Nobody knew us. We had a website with 0 visitors.

Even though we had great work to share with the world.

Even though we were working 80-hour weeks and paying ourselves last.

We all learn, right?

Things have turned around.

Today I'm 37. I work 3-4 short days per week. I live in Spain with my family. I play padel and do crossfit 4x per week.

I finally have time for the good stuff in life. Time to build.

Because I'm not chasing new business anymore. I'm attracting it.

The reality is that still only 1-2% of LinkedIn users post weekly (and the 98% still chase leads the old way).

And of that 1-2% most are cranking out AI slop.

The bar is low. Very low.

In 2 days, I'm kicking off my 2nd Content Design Cohort.

It includes everything I teach and share with my 1:1 clients:

It's built to help you move away from the feast and famine cycle.

To drive sustainable revenue through power writing, visualizing and simplifying your offer, and warm DMing.

My 1:1 coaching clients pay €3,000 p/m x 6 months.

But my cohort's a small fraction of that.

4 weeks. Weekly calls. Async support. A private group. Accountability. Implementation.

In cohort #1 members got inbound leads, booked calls in the DMs, and even went viral.

Important:

Enrollment closes in 48 hours.

If you want the full details, reply:

"CONTENT DESIGN"

Tomorrow I’ll share the full details with 2,667 people.

See you inside.

Cheers,

Nick